Femo Design Logo

Year of first edition design :2016

Year of design update :2024

“Trees are overgrown, all grasses are abundant” is from the poem “Observing the Sea” by the poet Cao Cao at the end of the Eastern Han Dynasty, and designer Femo Wong’s name is taken from the first and last words of the poem.”Observing the Sea” at the end of the Eastern Han Dynasty, and designer Femo Wong’s name is taken from the first and last words of the poem. Following his teacher’s advice, Shumao also changed the name of his studio from “Fengmao” to “Fengmao”, which is phonetically translated as “Femo”, thus creating his English name, Femo Wong.

The studio’s logo develops the shape of the letters “FEMO” into a combination of arrows, which not only corresponds to the shape of the original letters, but also has a guiding image to express “design leads to life”, and at the same time reflects the pioneering temperament of Femo Design Studio as a design office.